Alto Chemicals Europe Case Study
Number of pages:
5
ABSTRACT:
A 5 page paper that is based on a case study of this company. The writer identifies the problems and solutions following the line-of-business strategic analysis model. Problems are identified at two levels. First, there is a huge problem with subsidiaries and this is the focus of the paper although the effects of the changes on end customers is mentions. The writer comments on the challenges of a matrix structure and provides recommendations for the new marketing manager. Bibliography lists 4 sources.
FILE NAME:
File: ME12_PGaceap9.rtf
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